Mobile Marketing

The time of mobile revolution is here. Are you prepared? Starting from the devising of the campaign strategy till its execution, organizations around the world pay special attention to create their plans as to how they would engage the users using mobiles.

Getting onboard new users, announcing new features, and re-engaging people that tend to slip away, using email and in-app messaging techniques, using mobile marketing as the primary channel, is the core learning outcome of this program.

About the Course

Mobile marketing has become an essential aspect of Digital marketing. This makes it an extremely rapidly emerging discipline within digital marketing. This course will aid you and ensure that you master the knowledge and skills required to be a successful mobile marketer. The tricks of the trade revealed by the industry experts are essential for one to become a mobile marketing specialist. This specialized training being offered on Mobile Marketing teaches you to derive success through specialized areas of having mobile responsive design, using mobile apps to generate awareness, using SMS and other messaging techniques, effective implementation of QR Codes and more.

This mobile marketing curriculum offers a great method to remain updated with the dynamic trends of marketing and staying on top of all the latest and innovative mobile trends.

Career Benefits:

Mobile Marketing will no longer play a passive role in the entire marketing process for an organization. The average spend on mobiles is projected to hit $31.1 billion by the year 2017. In the year 2018, two-thirds of the entire social-media advertising budget will be dedicated solely to mobiles.

The marketer, who knows how to grab this opportunity and get accustomed to these trends swiftly, certainly has the potential to own his or her audience.

Course Objectives

The course aims to help you inculcate the in-depth understanding and knowledge of all the dynamics and facets of mobile marketing. After this training, you will be in a position to:

• Excel at the tools and techniques that are required to become a successful mobile marketer
• Leverage the potential mobile medium holds, to amplify the reach of any marketing campaign
• Increase the number of leads generated using mobile and track the number of conversions for your brand

THE IDEAL CANDIDATE FOR DIGITAL MARKETING 

Digital Marketing is a rapidly growing industry that has a lot of opportunities to offer. The course is well suited for:

• Students and Fresh Graduates looking for having fascinating career in marketing 
• Entrepreneurs to escalate their market positioning by planning and executing using online as a mode
• Freelancers and traditional advertisers to stay relevant in super fast digital world 
• The course is beneficial to working professionals from marketing, sales, business development and information technology who wants to gain in depth knowledge of Digital Marketing 

Course Curriculum

The comprehensive training covered with practical guidance covers the following:

Module 1: Introduction to the idea of Mobile Marketing
Module 2: Understanding and Learning about Mobile Devices
Module 3: Learning about the Core Mobile Products and the Service Offerings
Module 4: Learning about the Supplemental Products and the Service Offerings
Module 5: Learning about Mobile Advertising and Search
Module 6: Understanding the Incentives and Loyalty Programs that can be incorporated while implementing mobile marketing
Module 7: Learning the role of Social Media in Mobile Marketing
Module 8: Location and Mobile
Module 9: Understanding the mobile Rules and Regulations
Module 10: Understanding Analytics- Understanding the number & analytics behind Mobile Marketing
Module 11: Understanding the development of ‘Mobile’ Website
Module 12: Growth opportunities and Careers in the field of Mobile Marketing