Social Media Marketing (SMM)

In today’s ever growing marketplace, all the Organisations requires effective and beneficial social marketing strategies. At Trainings for Professional we understand the importance of this worldwide trend which helps businesses and organisations to connect with the fast growing customers base.

Social Media continues to transform the way an individual choose various products and services, marketers must know how to keep their customers intact along with them and ways to expand their customers. The mode through which you can keep the balls rolling is by taking your marketing strategies and planning to a new level by analysing customer’s feedback, alter and customize strategies along with exploiting newly developed technology.

THE IDEAL CANDIDATE FOR Social media marketing

Digital Marketing is a rapidly growing industry that has a lot of opportunities to offer. The social media marketing being integral part of the digital world is well suited for:

• Students and Fresh Graduates looking for having fascinating career in marketing 
• Entrepreneurs to escalate their market positioning by planning and executing using online as a mode
• Freelancers and traditional advertisers to stay relevant in super fast digital world 
• The course is beneficial to working professionals from marketing, sales and business development professionals who want to gain in depth knowledge of Social Media Marketing 

CAREER BENEFITS 

• After the successful completion of the course, many doors open for you as the growth rate in digital marketing is quite higher.
• Freelancers and Entrepreneurs gain a lot of insights after completion of the course.
• To get the basic understanding of how influencer marketing ways can expand the reach of your brand.

PREREQUISITE 

There are no such prerequisite other than having a zeal for marketing.

Course Overview  

MODULE 1: Coverage of concepts on Social Media Marketing on all major platforms

• What is social media
• Learning about the present Social Media paradigms
• Understanding the difference between social media marketing and other major forms of Internet marketing
• Understanding marketing on major social networking websites

Module 2: Facebook marketing

• Understanding Facebook profiles
• Understanding Facebook Fan Page
• Understanding Facebook advertising
• Understanding Facebook marketing
• Understanding Facebook marketing with the help of case studies

Module 3: LinkedIn

• Learning about Linkedin
• Company profile versus the individual profiles
• Understanding marketing on LinkedIn groups
• Understanding how LinkedIn groups work
• Understanding best practices of LinkedIn advertising
• Understanding how to increase Return on Investment from LinkedIn advertisements
• Learning marketing on LinkedIn Groups
• Understanding LinkedIn marketing with the help of case studies

Module 4: Twitter

• Learning about Twitter
• Learning about marketing on Twitter
• Understanding using Case studies
• Understanding Performance tracking of advertising on Twitter

Module 5: Google+

• Understanding G+
• Understanding Hangouts
• Understanding Communities

Module 6: Understanding Video marketing

• Learning to create videos
• Learning to upload videos on major video marketing websites
• Learning to use YouTube for business
• Understanding the YouTube video marketing strategy
• Learning to increase the views of the videos
• Learning to redirect visitors from the YouTube videos onto your website

Module 7: Content Marketing

• Understanding blogging & its benefits
• Understanding the types of blogging
• Learning to create your own blog- LIVE
• Understanding the different platforms for blogging
• Understanding & learning about the best practices to be kept in mind while creating a blog
• Learning to make the blog interactive for visitors
• Learning to market your blog
• Dos & DON’Ts of blogging
• Learning from the best examples of top blogs