Google Adwords

To ensure the proper utilization of the digital marketing process, Google AdWords must be focused and given utmost priority. However, if not implemented properly, it can drain an organization’s resources and derail the entire marketing campaign. It thus makes it even more important thus to gain the required technical expertise, to better utilize and handle them, so as to make the best out of it.

About the course

Google AdWords Pay per Click, better recognized as, Google AdWords PPC tool has an extremely important and essential role to play in the promotion of business and trade.

Google is the most reliable and widely accepted search engine; thus when advertisements and promotions are refected and advertised on it, then it most definitely brings your website into the public eye, and entices the public to visit the website. Thus, users get an opportunity to know about the product range and the services being offered, thus resulting in growth and expansion of your business and trade.

These advertisements are placed with the practice and effective implementation and management of Google AdWords, which is a utility built for businesses, designed specifically to cater to the growth needs of organizations.

Learning Outcomes

The course will enable you to grasp and better understand the:

• Fundamentals of Ad-Words
• Campaign Targeting
• Managing Budgets and Bids
• Creating Successful Ads
• Keyword Research
• Competitive Research
• Research Tools
• Optimization Strategies

Target Audience

The Adwords Certification program is a great course for not just beginners, but experienced and seasoned executives as well.

This course is well suited for:

• Students and Fresh Graduates looking for having fascinating career in marketing 
• Entrepreneurs to escalate their market positioning by planning and executing using online as a mode
• Freelancers and traditional advertisers to stay relevant in super fast digital world 
• The course is beneficial to working professionals from marketing, sales, business development and information technology who wants to gain in depth knowledge of Digital Marketing 

Prerequisites

There are no such prerequisites, other than a genuine interest and zeal to learn about the subject.

Course Curriculum

The comprehensive training covered with practical guidance covers the following:

Concept 1: Introduction to the world of Google AdWords
Concept 2: Understanding the Campaign and ad group management
Concept 3: Understanding the dynamics of Account management
Concept 4: Understanding the art behind Keyword targeting
Concept 5: Understanding the Language & location targeting techniques
Concept 6: Understanding the various Ad formats
Concept 7: The idea behind Budgets and bidding
Concept 8: Understanding the Measurement and optimization of advertisements

Concept 9: Understanding and Managing multiple accounts
Concept 10: Understanding the Ad & Site Quality
Concept 11: Learning about the AdWords Tools
Concept 12: Understanding the performance Monitoring and Reporting methods
Concept 13: Optimizing Performance of an Advertisement
Concept 14: Learning about Performance, Profitability, and Growth
Concept 15: Learning about AdWords API
Concept 16: Displaying advertisements on the Google Display Network
Concept 17: Displaying advertisements on YouTube
Concept 18: Displaying advertisements on mobile and other handheld devices
Concept 19: Understanding the Mobile Tracking Installation Management
Concept 20: Decoding Google Analytics
Concept 21: Decoding E commerce Tracking Analytics