Search Engine Optimization (SEO)

The SEO Specialist Certification program is designed to make you equipped enough to transform you into a knowledgeable Search Engine Optimization professional. You’ll master various aspects of SEO, including on-page optimization and off-page optimization. You’ll also gain from extensive project experience and case studies covered during the course of the training, along with the developing of the capability to handle and strategize in-bound marketing initiatives. The course structure has been designed taking in consideration the ever- changing trends and the rigors of the ever-dynamic domain of Digital Marketing. 

The program provides access to quality content designed by industry experts and conducted by multiple expert trainers. You will also receive access to top-quality eLearning content, simulation tests and other features to help master your skills and become a skilled SEO specialist.

Upon completing the course necessities of the learning path, you will receive an internationally recognized certificate from Trainings for Professional, certifying that you have completed the program and thus now possess the skills of an SEO Specialist.

WHY BECOME AN SEO SPECIALIST?

SEO, a part of inbound marketing, constitutes one of the most essential digital channel for most organizations, with 51% of all their website traffic being organic in nature. SEO has even played a key role for companies that conduct most of their businesses offline, because almost 61% of all prospective customers use the internet to know more and research about the product before making the purchase.

SEO specialists optimize the websites and manage the links and the content on various platforms to make organizations and their offerings more reachable to the digital audience.

An in-depth and a detailed understanding of SEO tricks and techniques, trends, and updates is necessary to become an effective SEO professional.

Our research confirms the career opportunities available for a skilled SEO Specialist:

• SEO is the most sought after digital marketing skill of the year (Source: Smart Insights; cmo.com)
• In the United States of America, there are more than 10,300 jobs, and in the United Kingdom, there are more than 8,400 jobs that require the skills of SEO (Source: Indeed.com)

THE IDEAL CANDIDATE FOR SEO

Becoming an SEO Specialist is the accurate career objective for those seeking to take up leadership positions in organizations in the domain of inbound marketing. Executives from the following roles are considered ideal to become an SEO Specialist:

• Marketing Managers
• Digital Marketing Professionals Executives
• Content Writers & Bloggers
• Marketing & Sales professionals

COURSE CURRICULUM

MODULE 1: Introduction to Search Engine Optimization

• What is SEO
• What are search engines
• Entrepreneurs & Business Owners
• What are keywords
• Tools to find correct keywords (paid & free)
• How to find relevant keywords
• Planning the SEO for a website
• Monitoring the SEO process for a website
• Preparing the SEO reports for a website

MODULE 2: On page optimization

• Keywords optimization for SEO activities
• Internal linking for SEO
• Meta tags creation for SEO
• Basic HTML knowledge
• Creating sitemap for a website
• Uploading sitemap on a website
• Using Google webmasters tool

MODULE 3: Off page optimization

• What is the page rank
• What are back links
• Techniques used for link building
• What to avoid in link building
• Checking the backlinks of a website

MODULE 4: SEO WEBMASTER TOOL

• Planning Local SEO
• The top free tools for SEO activities
• Mobile SEO