Digital Marketing_4 Days

ABOUT DIGITAL MARKETING 

At Trainings for Professional, the ‘Digital Marketing MasterClass’ has been designed meticulously by the experts to teach you about the various digital channels and social media. The rising number of job opportunities testifies the fact that Digital Marketing has become one of the most essential modern marketing tool and a sought-after skill for organizations around the world. Any organization needs effective, profitable online marketing campaigns as a prerequisite for success in its strategy plan.

• In general terms, Digital Marketing is a modern term for traditional marketing technique used on the internet for brand awareness, creating competitive advantage and effectiveness using latest developments and strategies.
• In the present day scenario, Digital Marketing is the most important part of the marketing strategies. At present day scenario many businesses have realized the power of online presence.
• Digital Marketing includes various media channels such as SEO, Email Marketing, Social Media Marketing, Google Adwords, Mobile Marketing and Pay-Per-Click Advertising.

THE IDEAL CANDIDATE FOR DIGITAL MARKETING 

Digital Marketing is a rapidly growing industry that has a lot of opportunities to offer. The course is well suited for:

• Students and Fresh Graduates looking for having fascinating career in marketing 
• Entrepreneurs to escalate their market positioning by planning and executing using online as a mode
• Freelancers and traditional advertisers to stay relevant in super fast digital world 
• The course is beneficial to working professionals from marketing, sales, business development and information technology who wants to gain in depth knowledge of Digital Marketing 

CAREER BENEFITS 

• After the successful completion of the course, many doors open for you as the growth rate in digital marketing is quite higher.
• After gaining core knowledge and skill you can get exceptionally good remuneration leading to work as Digital Marketing Manager, SEO Manager, SEM Specialist, Sales Executive Digital, Social Media, Email Marketing and Web Analysts.
• Freelancers and Entrepreneurs gain a lot of insights after completion of the course.

PREREQUISITE 

There are no such prerequisites, other than a genuine interest and zeal to learn about the subject.

Course Overview 

In the end, the course will enable you to become an Online Marketing Specialist who has been given real time guidance in creation of Google ads, email and SMS marketing campaign projects along with bidding keywords and having high quality Search Engine Marketing tools to Social Media Marketing ruling the world. The comprehensive training provided with practical guidance for professional accomplishment.

MODULE 1: Discussions about the Fundamentals of Digital Marketing & Application of Google Analytics:

• Introduction
• Understanding the planning and development of a website
• Understanding the application of Google Analytics
  • Learning to monitor the bounce rate
  • Learning to track conversions using Google Analytics

MODULE 2: Learning about SEO- Search Engine Optimization:

• Introduction to Search Engine Optimization
• Learning about keywords & on-Page Optimization
• Learning about off-Page Optimization & Link Building
• Mastering the SEO Webmaster Tool

MODULE 3: Learning about SEM- Search Engine Marketing:

• Learning about advertising online and introduction into Ad networks and Google Adwords
• Tracking and measuring of the Return on Investment (ROI) of advertising online
• Learning about Search Campaigns
• Learning about Digital Display Campaigning

MODULE 4: Coverage of concepts on Social Media Marketing on all major platforms

• Facebook
• LinkedIn
• Twitter
• Google+
• Video Marketing- YouTube
• Content Marketing- Blogging