Search Engine Marketing (SEM)

In the present day scenario, Digital Marketing is the most important part of the marketing strategies. At present day scenario many businesses have realized the power of online presence.

Digital Marketing includes various media channels such as SEO, SEM, Email Marketing, Social Media Marketing, Google Adwords, Mobile Marketing and Pay-Per-Click Advertising.

Search Engine Marketing (SEM) Industry trends: The objective behind SEO is to optimize the website and ads with the intention of outperforming the competition. Increase the traffic on your website using organic techniques of usage of appropriate keywords, using social media as a channel to direct traffic to your website and complete optimization of landing pages, images and videos.

ABOUT SEARCH ENGINE MARKETING

This specialized training on Search Engine Marketing designed by Trainings for Professional is an extremely important aspect of Digital Marketing that would provide you with insights and will teach you the art of using internet to disperse the intended message amongst the target audience using PPC advertising.

WHAT WILL I LEARN?

This specialized MasterClass on Search Engine Marketing will throw light on- Online Advertising, Ad Networks, Search Campaigns and how to design them, Digital Display Advertising, how to track and measure the ROI of online advertising.

TARGET AUDIENCE

This course is well suited for:

• Students and Fresh Graduates looking for having fascinating career in marketing 
• Entrepreneurs to escalate their market positioning by planning and executing using online as a mode
• Freelancers and traditional advertisers to stay relevant in super fast digital world 
• The course is beneficial to working professionals from marketing, sales, business development and information technology who wants to gain in depth knowledge of Digital Marketing 

CAREER BENEFITS 

After completion of the MasterClass, you not only become adept to track and analyze the digital marketing performance, but also succeed in planning, conceptualizing and implementing the Digital Marketing strategy yourself.
In other words, you will become proficient in marketing any business online.

PREREQUISITE 

There are no such prerequisites, other than a genuine interest and zeal to learn about the subject.

Course Overview 

MODULE 1: General overview and understanding of Search Engine Marketing.

• Learning about online advertising
• Understanding the dynamics of online advertising
• Types of online advertising 

MODULE 2: Learning about Ad Networks

• Overview of Adwords and Google Adwords
• Getting started with Google Adwords- Learning to set up your account
• Targeting of Google Adwords
• Basic understanding of Bing! 

MODULE 3: Learning about Search Campaigns

• Learning about the Adwords Toolbox
• Learning about Keywords and Keywords grouping using various techniques
• The DOs and DON’Ts of writing Ad copies
• Learning to create effective search campaigns and Ad groups

MODULE 4: Learning about Digital Display Campaigning

• Learning about Display Advertising
• Learning to create banners using the Display Builders
• Application of the Remarketing tools

MODULE 5: Learning to track and analyze and measure the Return on Investment of online advertising

• Learning about the effectiveness and inclusion of the Google Conversion code
• Learning about campaigning
• Learning about costs & billing
• Learning to track the Ad performance
• Learning to Optimize the CPC
• Learning to optimize the Ad performance by optimizing account and landing page